by LexActum | May 9, 2021 | Advertising & Marketing Tips
The legal industry is fiercely competitive in many ways, including advertising. Let’s say you want to target the keyword ‘best accident attorneys near me’ with a location target of ‘New York, New York.’ According to the Google Ads’ Keyword Planning Tool, you could pay... 
by LexActum | May 2, 2021 | Uncategorized
Here’s how potential clients choose a personal injury law firm on the internet and how your website can aid in making those decisions. While the survey is specific to PI firms, the insights gained can be applied to any law firm. iLawyerMarketing, a respected... 
by LexActum | Apr 25, 2021 | Advertising & Marketing Tips
Like many law firms, yours may have made recent improvements to its website, especially since the pandemic. Many firms have updated their websites to allow online client intake. While the pandemic may have caused you to think of how you could provide a better user... 
by LexActum | Apr 18, 2021 | Advertising & Marketing Tips
Disclaimer: All forms of marketing by attorneys are subject to the rules and regulations of their state bar association. Other forms of advertising may or may not need to be filed for review. This article intends to provide information on an advertising method that... 
by LexActum | Apr 11, 2021 | Law Firm Efficiency, Payment Technology
There are some fallacies some law firms may have when it comes to merchant processing. If you’re like most firms, you’ll probably say a merchant processing account enables you to accept major credit cards but perceive credit cards as being for retail, not for lawyers.... 